Experiential marketing plays an important role in lead generation. We get out to where your
customers are and engage with them in a memorable experience but we also capture their details to ensure your marketing team can continue to nurture the leads after the initial impression.
Here are some tools and strategies we use to help you build ongoing relationships with your customers.
Eventbrite
Eventbrite is a popular platform for creating and managing events. It allows you to capture attendee information during the registration process, providing a solid foundation for lead generation.
Social Media Advertising
Platforms like Facebook, Instagram, and LinkedIn offer robust advertising tools. Create targeted ads to promote your event and encourage sign-ups. Use lead generation forms within these platforms to capture attendee information.
RFID Technology
Radio-frequency identification (RFID) technology allows for easy tracking of attendee interactions. You can use RFID badges to capture data on attendee behaviour, such as which booths or sessions they visit, providing valuable insights for lead generation.
Interactive Kiosks
Set up interactive kiosks at your event where attendees can enter their information in exchange for access to exclusive content, discounts, or giveaways. These kiosks can capture valuable leads in real-time.
Live Polls and Surveys
Encourage audience engagement during presentations or sessions by incorporating live polls and surveys. Collecting responses provides an opportunity to gather attendee data and preferences for follow-up.
QR Codes
Create QR codes that attendees can scan to quickly register or access additional information. This simplifies the lead generation process and provides a seamless experience for attendees.
CRM Integration
Integrate your event registration and lead generation tools with Customer Relationship Management (CRM) software like Salesforce. This ensures seamless transfer of lead data for ongoing nurturing and follow-up.
Privacy
We comply with privacy and data protection regulations when collecting and using attendee information. Maverick XM provides clear information on how their data will be used and ensures that attendees have the option to opt out if they wish.
While lead generation is an important outcome of experiential marketing, it is just one of many outcomes, interested in what else experiential marketing can do for you? Why not take our Quiz, What Kind of Experiential Marketing is right for you?