When I started my co-op placement with MaverickXM, I knew I was stepping into a company that specialized in creating unforgettable brand experiences. What I didn’t realize was just how much I would learn, not only about marketing and events but also about myself.
From day one, I wasn’t just watching from the sidelines, I was part of the action. Whether it was assisting with experiential marketing activations, helping with campaign planning, or working on content creation, every day brought new challenges and opportunities. The team trusted me to take ownership of tasks, which gave me the confidence to experiment, problem-solve, and think creatively.
One of the best parts of my time at MaverickXM was the team culture. I worked alongside passionate, knowledgeable professionals who were always willing to share their expertise. They treated me as an equal, valuing my ideas and encouraging me to take initiative. This mentorship helped me develop skills I’ll carry into every future role from project management to client communication.
Marketing at MaverickXM isn’t confined to a desk. I got to be part of live brand activations, where I saw firsthand how creative ideas translate into real-world experiences that connect with audiences. There’s nothing quite like watching people interact with something you helped bring to life.
This wasn’t a “coffee run” internship. I contributed to real projects writing blog posts, supporting social media strategies, and tracking campaign performance. I learned how to adapt on the fly, meet deadlines, and deliver quality work that had an actual impact on the team’s goals.
My co-op with MaverickXM was more than just a resume booster. It was a crash course in creative marketing, an opportunity to work with inspiring people, and a chance to make a difference in the projects I touched. I’m leaving with sharper skills, valuable industry insight, and a deeper passion for marketing than when I started.
If you’re a student looking for a co-op placement where you can learn, contribute, and grow MaverickXM is the kind of place that will push you, support you, and celebrate your successes.