A street team and a brand ambassador are both integral parts of experiential marketing strategies, but they serve slightly different roles and functions:
Street Team:
- A street team is a group of individuals typically hired or organized by a brand or marketing agency to engage with the public directly, often in high-traffic areas, events, or specific locations.
- They are generally responsible for executing specific promotional activities, such as handing out samples, distributing flyers, hosting impromptu events, or creating buzz around a brand or product in public spaces.
- Street teams are often used for short-term, focused promotional efforts and may consist of temporary or part-time staff.
Brand Ambassador:
- A brand ambassador is a more long-term or ongoing role, where an individual represents a brand over an extended period.
- Brand ambassadors are typically selected for their deep knowledge and passion for the brand or product they represent. They often have a strong personal connection to the brand.
- Their role involves not only engaging with the public but also building and maintaining relationships with customers, attending trade shows and events, creating content, and conveying the brand's messaging and values consistently.
- Brand ambassadors are usually seen as the face of the brand and work to establish brand loyalty and trust among consumers.
In summary, while both street teams and brand ambassadors engage with the public on behalf of a brand, street teams are often used for short-term, specific promotional activities, whereas brand ambassadors have a longer-term, relationship-building focus and a deeper connection to the brand they represent.
While both brand ambassadors and street teams can play an essential role in bringing your brand to life, they are only two of the many aspects of Experiential Marketing. If you are looking to leverage the power of experiential marketing why not set up a no-obligation call?