At Maverick, we thrive on creating unforgettable brand activations that leave lasting impressions. This past year, we had the opportunity to work with some incredible clients, executing high-energy events that engaged communities, strengthened brand awareness, and created memorable experiences. From music festivals to charity nights and holiday celebrations, here are some of our top activations of the year and the impact they had.
Cavendish Beach Music Festival – Whirlwin Activation with Atlantic Lottery
One of the summer’s biggest highlights was our activation at Cavendish Beach Music Festival, an electrifying country music event that brought thousands of fans together. Partnering with Atlantic Lottery, we introduced our Whirlwin Activation, an interactive and engaging game that thrilled festivalgoers. The excitement didn’t stop there, we also gave away VIP tickets to the Community Proud Coral VIP Area, ensuring lucky winners enjoyed an exclusive, one-of-a-kind festival experience. This activation not only amplified Atlantic Lottery’s community-driven mission but also built stronger connections with festival attendees.
270 West Consulting – Armed Forces Night with the Ottawa Senators
Our collaboration with 270 West Consulting brought us to Armed Forces Night with the Ottawa Senators, a powerful evening dedicated to honoring military members and their families. The event, supported by the Senators Community Foundation, was especially impactful as they aimed to raise over $25,000 this year to help families in need. Maverick played a key role in enhancing the event’s engagement, ensuring attendees felt appreciated and celebrated while supporting a meaningful cause. Seeing the community come together to recognize the contributions of our armed forces made this event truly special.
Dairy Farmers of Canada – Glow Gardens Holiday Drink Activation
The holiday season wouldn’t be complete without festive drinks, and we had the perfect opportunity to spread some holiday cheer with Dairy Farmers of Canada at Glow Gardens. For an entire month, we engaged with thousands of guests by serving holiday drinks made with 100% Canadian chocolate milk and eggnog, topped with festive rimmers. This activation not only delighted attendees but also reinforced the quality and local sourcing of Canadian dairy products. The combination of festive flavors and brand engagement made this event a major success.
Nova Scotia Loyal – Sip N Shuck Halifax
Partnering with Nova Scotia Loyal, we helped elevate their presence at the prestigious Sip N Shuck event at the Westin Hotel in Halifax. This gathering brought together wine, cider, beer, and oyster lovers for an elegant tasting experience. Maverick set up an immersive 360-degree booth that featured a gift basket giveaway, exclusive branded tuques, and more. Our activation helped drive engagement and brand recognition, creating an inviting space where guests could interact with the brand in a meaningful way.
Nova Scotia Gaming Corporation – Halifax Thunderbirds Game
Our final standout activation of the year was at a Halifax Thunderbirds game, where we partnered with Nova Scotia Gaming Corporation. We set up an interactive basketball shooting game, allowing participants to test their skills and win Tim Hortons gift cards. Beyond the fun, the event had a deeper purpose—we educated attendees on responsible gaming through an engaging survey. By combining entertainment with educational elements, we successfully created a positive and impactful experience that reinforced responsible gaming messages in an engaging way.
Conclusion
These events were just a glimpse of the exciting work we’ve done this year at Maverick. Each activation allowed us to create meaningful connections, generate buzz, and drive brand awareness for our incredible clients. As we move forward, we’re excited to push boundaries, develop even bigger and more immersive activations, and continue making an impact across Atlantic Canada and beyond. Looking to create an unforgettable brand activation for your next event? Maverick specializes in high-impact, face-to-face marketing that drives engagement and awareness. Reach out to us today to discuss how we can bring your brand to life!