What does it take to transform Halifax into a premier destination for world-class events?
At Maverick XM, we believe it starts with bold vision, strategic investment, and a deep commitment to creating unforgettable brand experiences.
Business of Tourism: A Conversation on Growth
We were proud to attend the Halifax Chamber of Commerce's "Business of Tourism" breakfast, where industry leaders gathered to discuss the economic and cultural impact of events in our city. The event featured a compelling conversation between Carrie Cussons, President & CEO of Events East Group, and Don Mills, President of Crane Cove Holdings Group.
The Numbers Behind Halifax’s Momentum
They highlighted the remarkable growth of Halifax's events industry, noting that since 2018, the Halifax Convention Centre and Scotiabank Centre have welcomed 3.2 million visitors to over 1,500 events, generating half a billion dollars in economic impact. These figures underscore the vital role events play in driving tourism, supporting local businesses, and enhancing community vibrancy.
Maverick XM: Shaping Experiences That Matter
At Maverick XM, we're at the forefront of this movement, specializing in experiential marketing that brings brands to life through live events, sponsorships, and community engagement. With over 27 years of experience in Atlantic Canada, our team is dedicated to crafting remarkable experiences that leave a lasting impression.
A City on the Rise
As Halifax continues to grow, we're excited to contribute to its evolution as a dynamic events destination. Let’s keep working together to showcase the best of what our city has to offer.
Explore More
To learn more about the event and its impact, click here to read the full details:
https://business.halifaxchamber.com/events/details/breakfast-the-business-of-tourism-making-halifax-a-premier-events-destination-4268