What does it take to transform Halifax into a premier destination for world-class events?
Ever wondered what it really takes to create a brand experience people remember? It’s not just about flashy visuals or catchy slogans—it’s about human connection. That’s where we come in.
At Maverick XM, we believe the most powerful way to connect with people is through experience. For over 29 years, we've helped brands engage their audiences in meaningful, memorable, and measurable ways—whether it's through immersive product sampling, mobile tours, or unforgettable pop-up activations.
We’re not just another marketing agency. We are Atlantic Canada’s experiential marketing partner of choice, proudly rooted in Nova Scotia and working across all four Atlantic provinces to bring bold ideas to life, on the ground and face-to-face.
Our Mission
To deliver experiential excellence, forge brand connections and create brand loyalty.
Our Core Values
Innovation, Integrity, Influential, Inspiring, Informative, and Inclusive.
What We Do
Maverick XM is a full-service experiential marketing agency that brings brands directly to their audiences through engaging, human-first activations. Our services include:
- Sponsorship & Event Activations
From national sponsorship campaigns to local festivals, we help brands stand out in crowded event spaces. We tailor each activation to your goals, audience, and brand identity. - Brand Ambassador Staffing
Our experienced, locally trained brand ambassadors serve as the face of your campaign — engaging, educating, and converting consumers in real time. - Mobile Tours & Pop-Up Shops
We take your brand on the road or into high-traffic venues with fully branded, interactive setups that draw people in and keep them talking — generating awareness, engagement, and leads. - Product Sampling & Launches
We create moments that matter, introducing your product to the right audience, in the right place, at the right time. From in-store demos to large-scale launch events, we drive trial and conversation. - Trade Show Marketing, Lead Generation & Merchandising
We help you make the most of your retail or event presence with targeted lead generation strategies, compelling trade show displays, and merchandising solutions that elevate your product on and off the shelf. - In-Field Social & Digital Integration
We amplify real-world activations with on-the-ground content capture, influencer collaborations, and shareable moments that extend your reach far beyond the event.
From creative concepts to post-event analytics, we manage everything with precision and care, because great experiences don’t happen by accident.
Why Brands Trust Us
What sets Maverick XM apart isn’t just what we do—it’s how we do it.
We’ve built a reputation on three key pillars:
- Local Expertise with National Impact
Based in Windsor, Nova Scotia, we’ve executed campaigns across New Brunswick, Newfoundland & Labrador, Ontario, Quebec, and Prince Edward Island. We understand the local market nuances, logistics, and consumer behaviors that many national agencies overlook. - Strategic + Tactical Execution
We’re big-picture thinkers and detail-driven doers. Our team blends strategic insight with operational excellence to deliver seamless activations that meet your business goals. - Proven Track Record
From province-wide initiatives like Nova Scotia Loyal, to national sampling campaigns with Dairy Farmers of Canada, our work helps brands build trust and visibility where it matters most. We don’t just deliver engagement—we deliver results.